When I had to visit the office, I was very impressed at the procedures implemented. Additionally, they implemented strict protocols for office visits to protect those who may not be able to fully work from home. They were very quick and reactive as items came up with the pandemic, which I think says a lot to how they feel about their employees. Based on updates while I’ve been at the Firm, it seems they are constantly trying to improve and implement new benefits as times are changing. I’ve had the same experience with others on the leadership team as well.īenefits and salary are extremely competitive. She’s always ready and willing to listen, lend a hand and escalate items as needed. I feel supported by my manager and meet with her weekly – 1:1 and with other team members. I don't believe the same growth potential and at the current rate would be experienced at other organizations. Due to this, I feel I'm growing immensely within my career. Learning new things and exposure to different situations is constant. I'm fortunate to be able to work with multiple departments, which gives me exposure to a wide range of extremely talented and knowledgeable individuals within the Firm. They have done paint parties, champagne toasts, "fire-side" chats for the employees during COVID. There are fun contests like a "talent-show" and Costume Contests that make you feel included and let you have fun. There are ones for DE&I, Volunteering, Women in the workplace, Parents, book club, etc. I love the fact that ICONIQ has multiple "extra-curricular" groups you can join.
Each team has their own way of bonding virtually, but you always feel connected even when you're looking at the computer. All of managers always stressed about burnout and made sure if you needed a mental health day, that you got it. They want you to be better and get promoted and earn the best bonus that you can. They put plans into place for those who want to go into the office and work.īeing on 3 different teams since I started here a couple years ago (due to growth), I can say that I have seen a variety of management styles and I can honestly say that all of them were geared up to help you succeed and grow. They implemented a weekly company meeting to get to know more of the folks working here. During COVID, they increased some benefits to change with the times. They have shown time and time again that they want what is best for everyone. SEO strategies are also an import part of helping your business significantly improve results, which a marketing consultant can help you with.ICONIQ really values their employees.
ICONICAL MARKETING HOW TO
They can help you with social media planning, which platforms would be most effective for your business and how to interact with your ideal client on social media. It will include measurable goals that align with your business objectives, a marketing calendar to follow, target market research and buyer persona development, and which metrics to analyse to ensure that your marketing activities and strategy are successful.Ī marketing consultant will also help you to determine improvements to make in order to enhance lead generation and nurturing strategies, which will help you to move leads through the sales funnel. One of the first things a marketing consulting firm will do is learn as much as possible about your business, and then help you build a strategic plan, specifically tailored to increase growth in your business. This is where the assistance of a marketing consulting firm can be crucial to the growth and success of your business. In-house marketing departments are costly and few business have the time and resources to be able to spend time crafting marketing strategy, stay up to date with the ever changing marketing trends and be able to optimise their strategy after analysing their marketing data. But those business generally have their own marketing departments with team members who are skilled in developing marketing tactics and strategy. There are businesses who are able to manage their marketing needs.